PROFILE
Dynamic + energetic marketing professional with expertise in marketing strategy, social media management, and project coordinating. Passionate about bringing brand messaging to the public eye through creative strategy, storytelling, and data-driven insights.
EXPERIENCE
Talent + Communications Specialist / Link2USA
2018-2020
Developed recruitment marketing assets – including crafting outreach emails/inmails messaging, career site information, job descriptions, and other employer branding messaging content
Designed company referral newsletters and recruitment training presentations + packets for department heads
Consulted on best practices for top clients regarding recruitment strategy, target audience profiles, and operational processes. Provided insights and reporting on project pipelines, funnel performance, and recommendations on metric improvements (ie: cost per hire, messaging response rates, engagement flow)
Built branded talent communities and drove brand awareness through various social media and professional network channels (ie: LinkedIn, Twitter, blogs)
Supported project + calendar coordinating for 5-6 recurrent projects/month, across several teams and multiple time-zones
Client management duties including handling intake for new project requisitions, acting as main POC for any project/client related issues/concerns, and running weekly HM engagement syncs
Digital Marketing Manager / Caliber Magazine
2016-2018
Wrote and edited media/press release content and coordinated outreach to news/media outlets for event coverage
Managed social media accounts + website updates, event live streams, podcasts, and recap video content
Collaborated closely with internal design team on branding, event logos, visual materials, merch, banners, etc.
Led development of first diversity initiative including roll-out of diversity-driven panels, workshops, and partnerships
Marketing + PR Lead / Cal Hacks (Hack the Bay)
2016-2017
Wrote and edited media/press release content and coordinated outreach to news/media outlets for event coverage
Managed social media accounts + website updates, event live streams, podcasts, and recap video content
Collaborated closely with internal design team on branding, event logos, visual materials, merch, banners, etc.
Led development of first diversity initiative including roll-out of diversity-driven panels, workshops, and partnerships
Marketing Intern / The Quad
2015-2016
Analyzed weekly reports through Intercom to identify key product issues, feature improvements, and success metrics for online + offline marketing campaigns for The Quad (SaaS academic management app)
Developed marketing strategies leading to an increase from 150 to 4000+ registered users within the first 4 months
EDUCATION + CERTIFICATIONS
University of California, Berkeley
Bachelor of Arts, Media Studies + Communications
2014 - 2018
Google Ads Display Certification
Issued: May 2020
Credential ID: 51591558
Google Analytics Certification
Issued: June 2020
Credential ID: 52437311
SKILLS
General Tools: LinkedIn Recruiter, Google Cloud Suite, Microsoft Office Suite (Advanced Word, Excel, PowerPoint), Google Ads, Google Analytics
ATS + Candidate Management Systems: Greenhouse, Lever, RecruiterBox, Workday
Communications: Slack, Trello, Asana, Zoom, Google Hangouts, Calendly
Social Media: Instagram, Twitter, Facebook, Pinterest
Design/Web: Adobe Creative Suite (Photoshop + Illustrator), Basic HTML/CSS
CONTACT